Determining Optimal Packages
ASID (2013-2014)
Objective: Addressing ASID's declining relevance, we aimed to identify the ideal membership packages and pricing.
Methods: discrete choice with practitioners, educators, and students + simulator; industry reports
Outcome: Detailed conjoint analysis identified optimal membership combinations from over 15K possibilities, highlighting demand and strategic implications.
Impact: For the past decade, ASID has maintained its stature as the preeminent, multidisciplinary professional organization through its compelling membership offer and thought leadership reports (my authored perspectives in a 2014 example).