Leadership
Built 6 research teams from scratch including Upside, WeddingWire & LivingSocial
16 direct reports (across insights, UX, and data; from early career to PhDs)
Hired by 19 tech and startups for freelance expertise
Technical Skills
Qualitative Methods: focus groups, IDIs, ethnography, Ideation (trained by Ideas-To-Go®), heuristics, contextual inquiry, diary studies
Quantitative Methods: data segmentation, factor, regression, conjoint, max-diff
Analysis Tools: Qualtrics, SPSS, R, AnswerTree, SurveyMonkey, Alchemer
UX: Figma, Invision, Usertesting.com, Userlytics, Validately
Data Visualizations: D3, Infogram, Prezi, Visme
Production: Dreamweaver, HTML, InDesign, Adobe Premiere, Photoshop, Canva
Data & Business Intelligence: Looker, MixPanel, Google Analytics, SQL, Snowflake
Areas of Research
Brand Development: multi-media advertising testing (concept to final execution), marketing/promotions, ROI/economic impact, corporate identity, naming
Product Development: innovation, Product-Market-Fit and sizing, usability, pricing
Customer Insights: VOC, life-stage analysis, behavioral data modeling, journey mapping
Thought Leadership: industry reports, media-trained, university guest lecturer, economic analyses
Experimentation: live A/B experiments, controlled tests, choice-based and quant surveys
202.403.1156 ▪️ aswhittaker@gmail.com
LinkedIn ▪️ Portfolio ▪️ Resume
Quirk’s Research
