Data-Supported Needs & Direct Feedback
mAI News (2024)
Objective: Founders of an AI-based journalism startup needed to validate their product idea and assess market potential to attract investors.
Methods: secondary research, quant surveys
Outcome: Sourced 30+ secondary articles to affirm the product's relevance and audience impact. Confirmed substantial market interest and compiled initial feedback for further development.
Impact: The founders are expanding their team to advance the product, have hired a prompt writer, scoping an Editor position; the idea shows promise for acquisition by a major journalism entity.